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PaidAdvancedRunning the business

From spreadsheets to systems

The whole job, in order: your own access sorted, then the systems, then being found, then the pipeline.

This is the course for the firm that has outgrown the way it runs. Quoted or stock-driven work, a spreadsheet at the centre of it, a CRM nobody fully trusts, and the same facts typed in twice between the people doing the work and the office.

It follows the order we work in on real engagements. Access and data first, because nothing else can start without it. Then the systems your team actually uses. Then being found and chosen. Then the pipeline.

Each module ends with something you keep: an access register, a systems map, a page plan, a pipeline sheet.

Lessons
12
Length
1 hr 47 min
Assignments
4
Modules
4

What you come out with

By the end of this course

Written forOwners, MDs and directors of firms of 20 to 200 people running quoted or stock-driven work on spreadsheets and a CRM that is half right.

  • Get your own accounts, domains and data back under your control, on a register you keep

  • Map what the operation uses and what the office uses, and find the gap where the re-keying happens

  • Decide what to buy, what to build and what to leave alone, in that order

  • Set out the pages a buyer needs to see before they will shortlist you

  • Build a pipeline view that survives a long sales cycle without going stale

  • Sequence the whole programme into stages a firm your size can actually run

The whole syllabus

Every module and every lesson

Nothing is held back from this page. You can see what each lesson covers before you decide.

  1. Module 1

    Access and data foundations

    The unglamorous first chapter. Who owns your domain, who can log into what, and where your records actually live.

    3 lessons · 25 min
    • 1.1

      Who owns your accounts

      Read

      Domain, hosting, email, analytics and listings: the register every firm should have and almost none does.

      8 min
    • 1.2

      Getting access back

      ExerciseAssignment

      What to do when the account is in an ex-employee's name or a former agency's login.

      Your access register · submitted as file

      9 min
    • 1.3

      Where your records live

      Read

      Quotes, jobs, stock, certificates, drawings: the honest inventory before anybody proposes a system.

      8 min
  2. Module 2

    Systems for the operation and the office

    Two halves of the business that rarely share a system, and the re-keying that happens in between.

    3 lessons · 29 min
    • 2.1

      The gap between the operation and the office

      Read

      Where the same fact gets entered twice, and what each re-entry costs you.

      9 min
    • 2.2

      Buy, build, or leave alone

      Read

      Industry software, general tools, and the narrow jobs worth building. How to decide which is which.

      10 min
    • 2.3

      Your systems map

      ExerciseAssignment

      One page: every system, what it holds, who uses it, and what it talks to.

      Your systems map · submitted as file

      10 min
  3. Module 3

    Being found and chosen

    How a buyer decides you are worth an enquiry, and what they look at before they call.

    3 lessons · 26 min
    • 3.1

      What a buyer checks

      Read

      Accreditations, coverage, product data, past work: the shortlist criteria, stated plainly.

      8 min
    • 3.2

      The pages that win the shortlist

      Read

      Service pages, product data, records of past work, and what to put on each.

      9 min
    • 3.3

      Your page plan

      ExerciseAssignment

      The pages you are missing, in the order they are worth writing.

      Your page plan · submitted as text

      9 min
  4. Module 4

    Leads and the pipeline

    Long cycles, quoted work, and a pipeline that has to survive six months without anyone updating it.

    3 lessons · 27 min
    • 4.1

      Where your work actually comes from

      Read

      Sourcing every enquiry for a quarter, before deciding where to spend.

      8 min
    • 4.2

      A pipeline that survives a long cycle

      Read

      Stages that mean something when a job takes nine months to land.

      9 min
    • 4.3

      Sequencing the whole programme

      ExerciseAssignment

      All four modules, staged into work a firm your size can run alongside the day job.

      Your staged programme · submitted as file

      10 min

Instructor

Who teaches it

Aquilon Tech

Course authors

The people who write the lessons and read what you send in. Every course starts from something an owner asked us on a call, and the assignments are answered by the same people who do the client work.

From spreadsheets to systems, £395

One payment, no subscription, and the working documents are yours to keep.